Welcome to Craftmerce 
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Africa’s Leading Marketplace for Handcraft Brands and Wholesale Buyers.

Shop from over 3000 Artisan Brands in 25+ Countries who create
ethically and sustainable products all in one place

Quality Products

Our Products are made from quality Materials and through ethical processes.

Wholesale Pricing

Purchase products at wholesale prices that you cant get anywhere else.​

Easy Payment Terms

We offer fast checkout options and payments terms to help scale your business.

Optimised Support

Enjoy 24/7 support from our customer support personnels.

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Our Vision for the global market

To create a marketplace where retail stores all over the world can shop unique products wholesale from African Brands with simplified financial terms and services thereby ensuring you have access to thousands of African vendors to grow your retail business.

Brands from West Africa

Recently Added

HandCrafted Stories

There has never been a better time to get your products into major foreign retail

Selling wholesale is a business strategy that has largely gone unnoticed for many years but

The digital revolution is changing how businesses operate in Sub-Saharan Africa.

Top Sellers

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How do I Apply?

To get your organization featured on CRAFTMERCE , please fill out our Sell on Craftmerce to help us to understand your business. A CRAFTMERCE  team member will then reach out with any additional questions or information. We use good faith efforts to review every application we receive. However CRAFTMERCE  is only able to accept a limited number of makers at any given time.

Once you have successfully gone through our due diligence process, we will build your CRAFTMERCE  collection page, and give you access to your CRAFTMERCE Brand portal to upload your product images, descriptions and any additional company information. Some brands prefer to upload their own images and descriptions while others ask for support. For our team to help we need either (i) your catalog and product images; or (ii) if you have a Shopify website, please download a csv file with image url.



What do I need to sell on CRAFTMERCE?

We welcome applications from businesses and organizations who meet the following criteria:

  • Your products are not shipped from or made in countries subject to sanctions or other economic measures affecting this sector
  • You own your brand and your products and are involved in the design or production process.

You satisfy our due diligence requirements: please click here to fill out the form.

You may sell any product that falls in the categories listed on the site,

We hope to be able to host more of your product offerings over time. CRAFTMERCE strives to include new categories soon, so feel free to register and we will get in touch when we look to expand to more product types.


Onboarding to CRAFTMERCE Marketplace?

We try to make the process as easy as possible. Once you have successfully completed our due diligence requirements we:

  • Give you access to our maker portal to upload product images, descriptions and additional company information. Our team can help you with this process.
  • CRAFTMERCE merchandising team then helps curate your products collection, meaning we may feature some of your products while excluding others 
  • Once we have at least 12 products from your company we will publish your page
  • Through your maker portal you can continue to edit and submit new product styles and variants at any time for further review and posting to your collection page

The onboarding process and the time it takes depends on the quality of your digital assets and editorial content. Our onboarding team can assist you as much as you need.

We believe that makers like you are in a unique position to meet the current needs of retail: unique product development and lower minimum order (MOQs) quantities.

Retailers are encouraged to customize and buy exclusive colors/patterns, sizes/shapes and packaging/labelling for their shop. When uploading your products, we ask that you list all possible variants and indicate if a product is available for customized production. If a buyer is interested in an exclusive alternative, we will contact you immediately to confirm the custom variant or packaging request. We ask that you reply within 48 hours or risk the order being cancelled.


Join our community of 100% African brands.

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