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How to get Your Wholesale Products to foreign Retail Store

Black female retail store owner

There has never been a better time to get your products into major foreign retail stores; all you need to know is how to prepare your brand so that retailers and buyers can find you and stock their stores with your products. Wholesale purchases of new and interesting products are an important part of a retailer’s purchasing strategy. Foreign retailers are always looking for sustainable handcrafted products and brands to buy from, but forming a partnership or connection requires a significant amount of effort on your part.   Here are a few tips to get your products to Retailers in US, UK and major European Countries:


Research and Make Contact with Retailers Who Sell Your type of Product

There are numerous platforms where you can find Retailers and Buyers who sell your type of product; simply researching a Retailer’s store and doing your homework can lead you to the right company for your products. Locate these stores, obtain their contact information, and establish a relationship with them. is a good example of a site where you can find contact information of good foreign retailers, these will help you reach out to them effortlessly.


Choose a Good B2B Marketplace

Choosing a B2B marketplace is vital in reaching the right Retailers, there are countless online B2B platforms, so find a good platform for your wholesale store that caters to both your country region and your target region. Take Craftmerce for instance, we have over 3000 Retailers in the United States, Canada and other European Countries, you can leverage this platform to connect with foreign Buyers.


Attend Tradeshows

One of the most effective ways to connect easily with Retailers is to attend trade shows. These events are aimed at connecting retailers with distributors and manufacturers.

In a single day, you can meet and speak and even pitch your products to dozens of local and foreign Retailers at trade shows. These face-to-face conversations have a great significance in establishing a long-lasting partnership and also avoiding mistrust and communication problems that can arise when communicating online.


Join/Establish Professional Networks

The best source of information about Retailers is usually from more experienced small business owners in your industry or niche. Spend time networking to establish the trust and connections that will assist you in locating the best Retailers for your products.

Find and participate in online forums, they are a great source of free advice and information from Brands who have experience in your business. You can also create a LinkedIn profile to expand your professional network, sign up for industry newsletters, and join small business networking groups, the information gotten can help you get your products to the right Retailers.

Take the few steps outlined above and watch your products travel the distance as retailers place them throughout their stores.

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