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Our Diverse Makers

View our diverse and ethical brands enlisted on our marketplace and vetted
by us.

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Shop products from artisanal brands in kenya.
black hand dyed penciled dress
Shop products from artisanal brands in Nigeria.

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Hand Crafted Stories

Black female retail store owner

There has never been a better time to get your products into major foreign retail

two female african designers making dresses

Selling wholesale is a business strategy that has largely gone unnoticed for many years but

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wholesale ecommerce

The digital revolution is changing how businesses operate in Sub-Saharan Africa.

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How do I apply?

To get your organization featured on CRAFTMERCE , please fill out our Sell on Craftmerce to help us to understand your business. A CRAFTMERCE  team member will then reach out with any additional questions or information. We use good faith efforts to review every application we receive. However CRAFTMERCE  is only able to accept a limited number of makers at any given time.

Once you have successfully gone through our due diligence process, we will build your CRAFTMERCE  collection page, and give you access to your CRAFTMERCE Brand portal to upload your product images, descriptions and any additional company information. Some brands prefer to upload their own images and descriptions while others ask for support. For our team to help we need either (i) your catalog and product images; or (ii) if you have a Shopify website, please download a csv file with image url.



What do I need to sell on CRAFTMERCE?

We welcome applications from businesses and organizations who meet the following criteria:

  • Your products are not shipped from or made in countries subject to sanctions or other economic measures affecting this sector
  • You own your brand and your products and are involved in the design or production process.

You satisfy our due diligence requirements: please click here to fill out the form.

You may sell any product that falls in the categories listed on the site,

We hope to be able to host more of your product offerings over time. CRAFTMERCE strives to include new categories soon, so feel free to register and we will get in touch when we look to expand to more product types.


Onboarding to CRAFTMERCE Marketplace?

We try to make the process as easy as possible. Once you have successfully completed our due diligence requirements we:

  • Give you access to our maker portal to upload product images, descriptions and additional company information. Our team can help you with this process.
  • CRAFTMERCE merchandising team then helps curate your products collection, meaning we may feature some of your products while excluding others 
  • Once we have at least 12 products from your company we will publish your page
  • Through your maker portal you can continue to edit and submit new product styles and variants at any time for further review and posting to your collection page

The onboarding process and the time it takes depends on the quality of your digital assets and editorial content. Our onboarding team can assist you as much as you need.

We believe that makers like you are in a unique position to meet the current needs of retail: unique product development and lower minimum order (MOQs) quantities.

Retailers are encouraged to customize and buy exclusive colors/patterns, sizes/shapes and packaging/labelling for their shop. When uploading your products, we ask that you list all possible variants and indicate if a product is available for customized production. If a buyer is interested in an exclusive alternative, we will contact you immediately to confirm the custom variant or packaging request. We ask that you reply within 48 hours or risk the order being cancelled.


Onboarding to CRAFTMERCE Marketplace?

With CRAFTMERCE  you  pay commission on new accounts that find you through our marketplace and you only pay when you sell.Our commission charged on all B2B and B2C orders is 15% for all orders and Zero% Commission charged from existing retailers you introduce to the platform . when your B2B customers purchase from you directly through the ( Craftmerce RAISE)

Your B2B buyers get the advantage of net 60 terms and you have the option to access advance payments to start production on orders. Craftmerce takes the risk, and you get paid on time, every time. A 5% fee is charged to access Advance payment.

Borderless Transfer fees International = Transfer to brands within the following countries (Nigeria, Uganda, Ethiopia,Tanzania,South Africa, Tunisia and Ghana) is 2% – Capped at $30 USD*

Exchange Rates may apply.

*European Economic Area Countries include an additional Electronic Funds Fee + €0.35 EUR. An equivalent of $30 USD is charged based on your home currency. See Global Countries Fee Table below for more details. 

You set your own wholesale prices and can dictate wholesale price breaks by volume. We take a commission on the wholesale price that the retailer pays. If you need support setting pricing please email 

If you sell a product at a wholesale price of $50, CRAFTMERCE  takes 15% of the $50.

Absolutely! We work seamlessly alongside your team, we offer 0% commission on retailers where you already have representation. 


Join our community of 100% African brands.

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